Table 1 BeHEMoTh strategy for framework analysis
Components of the BeHEMoTh strategy | Taxonomy for this research study |
|---|---|
Be: Behavior | • The influence of SMI marketing on consumers’ purchase behavior • The influence of SMI marketing on consumers’ purchase behavior of CAM • Understanding why/how people purchase CAM |
H: Health Context | Chronic conditions management |
E: Exclusions | CAM used for; mental health conditions, studies informing parents’ behavior to purchase CAM for children or studies reporting findings below 18 years of age. |
MoTh - Models or Theories | Model or theory or theories or framework or concept or conceptual relating to explaining the influence of SMI marketing on the purchase behavior of CAM |