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Table 2 Summary of themes and sub-themes from thematic analysis of the articles

From: Herbal supplements in the print media: communicating benefits and risks

Themes

Sub-themes

Risks of HS

• Health risks

• Financial risks

Benefits of HS

• Health benefits

• Naturalness

• Taking responsibility for your own health

Evidence drawn upon to justify risks and benefits

• Scientific evidence

• Expertise as evidence

• Tradition of use as evidence