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Table 2 Summary of themes and sub-themes from thematic analysis of the articles

From: Herbal supplements in the print media: communicating benefits and risks

Themes Sub-themes
Risks of HS • Health risks
• Financial risks
Benefits of HS • Health benefits
• Naturalness
• Taking responsibility for your own health
Evidence drawn upon to justify risks and benefits • Scientific evidence
• Expertise as evidence
• Tradition of use as evidence