Predictors of the intention to use traditional Chinese medicine (TCM) using extended theory of planned behavior: a cross-sectional study among TCM users in Hong Kong

Table 4 Results of the direct effects of structural model

Hypothesis	Path relations	β	t values	p-values	Decision
H1	SN ➔ ATT	0.408	9.226	< 0.01	Supported
H2	SN ➔ BI	0.175	4.128	< 0.01	Supported
H3	PBC ➔ ATT	0.313	6.360	< 0.01	Supported
H4	PBC ➔ BI	0.168	4.132	< 0.01	Supported
H5	ATT ➔ BI	0.398	7.718	< 0.01	Supported
H8	K ➔ ATT	0.117	2.249	< 0.05	Supported
H9	K ➔ BI	0.000	0.004	0.997	Not supported
H11	PSQ ➔ BI	0.068	1.705	0.088	Not supported
H12	PSQ ➔ SAT	0.487	9.379	< 0.01	Supported
H13	SAT ➔ BI	0.201	4.146	< 0.01	Supported

ATT Attitude, BI Behavioral intention, K Knowledge, PBC Perceived behavioral control, PSQ Perceived service quality, SAT Satisfaction, SN Subjective norms

ISSN: 2662-7671