Table 5 Results of backwards stepwise logistic regression analysis to describe the factors associated with the most common health promotion activities within each category
Characteristics | Health promotion activity | |||||||
|---|---|---|---|---|---|---|---|---|
Guest talks with community or patient-support groups (no fee charged to attendees)a | Social media (e.g., Facebook, Instagram, Twitter)b | Invited expert comment for newspaper or magazine articlesc | Individualised handouts given directly to patients as part of the consultationd | |||||
Odds ratio (95% CI) | p | Odds ratio (95% CI) | p | Odds ratio (95% CI) | p | Odds ratio (95% CI) | p | |
Gendera | ||||||||
 Female | Ref | 0.04 | – | – | Ref | 0.04 | – | – |
 Male | 1.67 (1.02–2.71) | – | – | 1.50 (1.02–2.21) | – | – | ||
Time since first naturopathic qualification | ||||||||
 Less than 5 years | – | – | Ref | – | Ref | – | – | – |
 Between 5 and 10 years | – | – | 0.62 (0.31–1.24) | 0.18 | 1.22 (0.77–1.93) | 0.41 | – | – |
 Between 10 and 15 years | – | – | 0.59 (0.29–1.18) | 0.05 | 1.92 (1.21–3.03) | 0.005 | – | – |
 Between 15 and 20 years | – | – | 0.57 (0.26–1.27) | 0.25 | 2.68 (1.54–4.65) | < 0.001 | – | – |
 More than 20 years | – | – | 0.37 (0.18–0.74) | 0.005 | 1.84 (1.09–3.10) | 0.02 | – | – |
Identification of need when designing activities | ||||||||
 Expert advice and evidence about the health issues affecting the community | – | – | – | – | – | – |  |  |
  Very important | Ref | – | – | – | Ref | – | – | – |
  Somewhat important | 0.84 (0.53–1.32) | 0.44 | – | – | 0.65 (0.43–0.98) | 0.04 | – | – |
  Not important | 0.12 (0.0.-0.44) | 0.001 | – | – | 0.37 (0.10–1.40) | 0.15 | – | – |
 The health issues affecting your community compared to other population | ||||||||
  Very important | – | – |  |  | Ref | – | – | – |
  Somewhat important | – | – |  |  | 0.85 (0.75–0.96) | 0.007 | – | – |
  Not important | – | – |  |  | 0.86 (0.68–1.09) | 0.2 | – | – |
 The health issues individuals in your community have said they need help with | ||||||||
  Very important | – | – | Ref | – | – | – | Ref |  |
  Somewhat important | – | – | 0.81 (0.46–1.41) | 0.46 | – | – | 0.48 (0.27–0.84) | 0.01 |
  Not important | – | – | 0.16 (0.05–0.55) | 0.004 | – | – | 0.17 (0.04–0.70) | 0.02 |
Stakeholder involvement in activity design |  |  | – | – | – | – |  |  |
 Individuals involved in the delivery of the activity | ||||||||
  Very involved | Ref |  | – |  |  |  | – | – |
  Somewhat involved | 0.53 (0.33–0.84) | 0.007 | – | – | – | – | – | – |
  Not at all involved | 0.24 (0.14–0.42) | < 0.001 | – | – | – | – | – | – |
 Individuals who you expect will benefit from the activity | ||||||||
  Very involved |  |  | Ref | – | Ref |  | – | – |
  Somewhat involved |  |  | 0.86 (0.52–1.45) | 0.58 | 0.64 (0.45–0.91) | 0.01 | – | – |
  Not at all involved |  |  | 0.42 (0.22–0.82) | 0.01 | 0.61 (0.36–1.04) | 0.07 | – | – |