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Table 5 Results of backwards stepwise logistic regression analysis to describe the factors associated with the most common health promotion activities within each category

From: Community education and health promotion activities of naturopathic practitioners: results of an international cross-sectional survey

Characteristics Health promotion activity
Guest talks with community or patient-support groups (no fee charged to attendees)a Social media (e.g., Facebook, Instagram, Twitter)b Invited expert comment for newspaper or magazine articlesc Individualised handouts given directly to patients as part of the consultationd
Odds ratio (95% CI) p Odds ratio (95% CI) p Odds ratio (95% CI) p Odds ratio (95% CI) p
Gendera
Female Ref 0.04 Ref 0.04
Male 1.67 (1.02–2.71) 1.50 (1.02–2.21)
Time since first naturopathic qualification
Less than 5 years Ref Ref
Between 5 and 10 years 0.62 (0.31–1.24) 0.18 1.22 (0.77–1.93) 0.41
Between 10 and 15 years 0.59 (0.29–1.18) 0.05 1.92 (1.21–3.03) 0.005
Between 15 and 20 years 0.57 (0.26–1.27) 0.25 2.68 (1.54–4.65) < 0.001
More than 20 years 0.37 (0.18–0.74) 0.005 1.84 (1.09–3.10) 0.02
Identification of need when designing activities
Expert advice and evidence about the health issues affecting the community   
  Very important Ref Ref
  Somewhat important 0.84 (0.53–1.32) 0.44 0.65 (0.43–0.98) 0.04
  Not important 0.12 (0.0.-0.44) 0.001 0.37 (0.10–1.40) 0.15
The health issues affecting your community compared to other population
  Very important    Ref
  Somewhat important    0.85 (0.75–0.96) 0.007
  Not important    0.86 (0.68–1.09) 0.2
The health issues individuals in your community have said they need help with
  Very important Ref Ref  
  Somewhat important 0.81 (0.46–1.41) 0.46 0.48 (0.27–0.84) 0.01
  Not important 0.16 (0.05–0.55) 0.004 0.17 (0.04–0.70) 0.02
Stakeholder involvement in activity design     
Individuals involved in the delivery of the activity
  Very involved Ref     
  Somewhat involved 0.53 (0.33–0.84) 0.007
  Not at all involved 0.24 (0.14–0.42) < 0.001
Individuals who you expect will benefit from the activity
  Very involved    Ref Ref  
  Somewhat involved    0.86 (0.52–1.45) 0.58 0.64 (0.45–0.91) 0.01
  Not at all involved    0.42 (0.22–0.82) 0.01 0.61 (0.36–1.04) 0.07
  1. aPredictors included in the baseline model (group talks): gender; expert advice and evidence about the health issues affecting the community; the health issues individuals in your community have said they need help with; the health issues you have identified based on the types of health services available to your community; individuals who you expect will benefit from the activity; individuals involved in the delivery of the activity; individuals without whom the activity would not be possible
  2. bPredictors included in the baseline model (social media): expert advice and evidence about the health issues affecting the community; the health issues individuals in your community have said they need help with; individuals who you expect will benefit from the activity; individuals involved in the delivery of the activity; individuals without whom the activity would not be possible
  3. cPredictors included in the baseline model (expert comment): gender; expert advice and evidence about the health issues affecting the community; the health issues individuals in your community have said they need help with; the health issues you have identified based on the types of health services available to your community; individuals who you expect will benefit from the activity; individuals involved in the delivery of the activity; individuals without whom the activity would not be possible
  4. dPredictors included in the baseline model (individualised handouts): expert advice and evidence about the health issues affecting the community; the health issues individuals in your community have said they need help with; the health issues you have identified based on the types of health services available to your community