From: Herbal supplements in the print media: communicating benefits and risks
Newspapaer/magazine | Title | Readership level | Readership demographics | Frequency | No. articles sampled | Other info | |
---|---|---|---|---|---|---|---|
Italy | Newspaper | Corriere della Sera | 3274000 | 58% male, 42% female;. Demographic: 36% Lombardy. | Daily | 17 | |
Newspaper | Eco di Bergamo | 377000 | 55% male, 45% female;. Demographic: mainly Bergamo city and province | Daily | 3 | ||
Magazine | Natural 1 | 11200 | No Specific Demographic information available | Monthly | 4 | ||
Magazine | OK Salute | 509000 | 72% female, 28% male Demographic: 30% Lombardy | Monthly | 11 | ||
Italy total | 35 | ||||||
Romania | Newspaper | Adevarul | 2nd largest in Romania. | Daily + health supplement for week end | 5 | National circulation. 2504943 readers of online version. | |
Newspaper | Buna ziua Brasov | 4th in Brasov county | 45% female, 48% aged 35-54y. | Daily | 5 | Local circulation. 70000 visitors of online version | |
Magazine | Ce se intampla doctore? | 42000 | General, women | Monthly | 5 | National circulation | |
Magazine | Medicina naturista | General, women, | Monthly | 5 | National circulation, for those interested in natural therapies, cosmetics and medicinal plants. | ||
Rom total | 20 | ||||||
UK | Newspaper | Daily Mail | 4741000, 2nd largest in UK | 53% female, 59% age 55+, 83% ABC1C2 demographic, 22% London area. | Daily | 6 | National circulation |
Newspaper | The Independent | 532000, 10th largest in UK | Broad age spread, 60% male, 81% ABC1 Adult Demographic, 45% London area. | Daily | 1 | National circulation | |
Newspaper | The Metro | 3287000, 4th largest in UK | 78% aged 15 to 44, predominantly commuters | Daily (Mon-Fri) | 2 | Free paper circulated on public transport systems of 14 UK cities, funded by advertising | |
Newspaper | The Times | 1565000, 6th largest in UK | 58% male, 88% ABC1 Adult demographic, 31% London Area | Daily | 1 | National circulation | |
Magazine | Healthy | 160064 | 97% female, largely ABC1 aged 25–55 | Bi-monthly | 3 | National circulation, published by Holland and Barrett | |
Magazine | Natural Health | 60000 | No Specific Demographic information available, but probably broadly similar to “Healthy” | Monthly | 2 | National circulation, for those interesting in traditional and modern natural therapies | |
Magazine | Top Sante | 179000 | 93% female, 72% ABC1, 71% aged 35–64 | Monthly | 6 | National circulation, features all aspects of holistic healthy, beauty and wellbeing | |
UK total | 21 | ||||||
Grand total | 76 |