Table 2 Major categories and sub-categories identified in transcribed interviews
Major category | Sub-categories |
|---|---|
1. Drivers of the recommendation of CMs | Health benefit |
Condition-based recommendation | |
Evidence for efficacy | |
Customer demand | |
Companion selling and pharmacy protocols | |
Profile of company sponsoring product | |
Cost | |
Ethical responsibility | |
Holistic care | |
Demographics | |
Profitability | |
2. Barriers to the recommendation of CMs | Safety concerns |
Lack of knowledge about safety and efficacy | |
Lack of evidence | |
Lack of clear patient benefit | |
Fad products | |
Time constraints | |
3. Attitude to CMs | Role for CMs in pharmacy |
Responsibility to provide information about CMs | |
4. Education and resources | University training |
Work experience | |
Self-awareness of knowledge level | |
Information sources | |
Information needs | |
5. Personal and family use of CMs | Personal use |
Use by family members | |
6. Relationship with other healthcare professionals | Medical practitioners |
Naturopaths |